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Eastern Michigan University

Project type

Rebrand, Multimedia Assets

Eastern Michigan University

emich.edu

E Alumni

emich.edu/alumni

Considered to be Crosshook's first collaboration, Eastern Michigan University rebranded in 2017. EMU adopted the "Block E" as it's main brand mark and slogans like "That's True" and "Earn it" were added to the school's vocabulary. One major division, the Office of Alumni Relations, was retooled as E Alumni.

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